Unfaithful Consumer 1

Our report highlights the increasingly competitive nature of the retail market, identifying changing consumer behaviour as a key driver behind this. Consumers today own much more ‘stuff’ than previous generations, making it more difficult to persuade them to purchase additional products. They are also time-pressured, so convenience and speed has taken priority.

Update: We have released a follow-up updated report, Unfaithful Consumer 2, which is available to download now.