Unfaithful Consumer 2



2018

Retail is going through unprecedented changes. Technology has empowered the consumer, providing them with unlimited choice and access to competing offers, making evolution a requirement of survival. Add to this, external factors such as the current economic and political environment and it is easy to see how so many companies are struggling. This is why it is becoming increasingly important to understand customers and build strong and enduring relationships.

Just how loyal are customers?

So what makes customers unfaithful and how can retailers and travel experts retain them? In this update we explore how technology and choice are affecting consumer behaviour and reshaping the retail and travel sectors.