For the second year running, Webloyalty is publishing a secondary revenue benchmarking report. We partnered with the BRC to produce a study into how UK retailers are looking beyond core offerings to drive new revenue streams.
Key findings include:
- 67% of retailers derive at least 1% of their revenue from secondary sources with around 18% generating at least a fifth of their revenue this way and a few generating close to half.
- Businesses seeing 20% or more contribution of secondary revenue to total revenue are using at least three secondary revenue sources.
- Some businesses are achieving over 40% of total revenue from secondary sources, so there is clearly unexplored potential.