A Decade of Loyalty: Changing Priorities of Customers

The world of loyalty has changed in the past decade with many iterations to reward programmes, points systems and discount schemes. In the past decade, what has been the most prominent change and what methods can we expect in the future from retailers to retain customers?

Webloyalty's Managing Director, Dominic West, shares his experiences of over a decade of working within the field of loyalty. His recollections encompass the early days of loyalty programmes created by the supermarkets and the newer methods of engaging with shoppers using the latest digital technology.

With the growing treasure trove of data, retailers will have the ability to gain valuable insights from their customers. How will this shape the next decade of loyalty?