Digital Choice 1 Report– Applying Behavioural Economics to Ecommerce



2020

Webloyalty is proud to launch the Digital Choice 1 Report in partnership with London Economics, one of Europe's leading specialist economics and policy consultancies. 

In this research piece we have looked into the science of shopping and revealed the most common behavioural concepts that the top 50 UK online retailers adopt to encourage conversion and retention. 

What’s in the report?

  • What is Behavioural Economics and why is it relevant?
  • Applied examples of behavioural biases and nudges used in leading retailers' conversion and retention ecommerce strategies.
  • The future of Behavioural Economics - Big data, powerful personalisation techniques and intelligent nudging.

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